Nuflor was a livestock pharmaceutical product that dominated the market for almost two decades yet the advertising for it communicated in a similar fashion to its competitors. The client wanted breakthrough creative that communicated the benefits of the product in a new and unique way. The simplest way to describe Nuflor is its an anti-inflammatory drug and also reduces fever symptoms quicker than the competition. What better way to communicate the benefits of the product than asking users to extinguish the flames of bovine respiratory disease. This ad campaign allowed site visitors to take control of the ad as the flames consumed the ad communicating a producer’s control of BRD.
